South African company KiddieKix has adopted biodegradable food packaging in line with its philosophy of creating a better world for children. The snack producer has chosen NatureFlex™—a compostable film from Innovia Films—to wrap its dried fruit snacks and cereals.

KiddieKix Founder Alison McDowell said:

“At KiddieKix our aim is to take care of our children’s future, which means creating an entirely eco-sustainable product, including the packaging. We sampled many compostable materials for our inner packaging, and nothing compared to NatureFlex. In terms of feel, quality, strength, durability, and barrier protection, NatureFlex came out streets ahead of any other product.”

Innovia said it makes NatureFlex film from renewable sources, such as wood pulp sourced from certified plantations. According to the company, the film meets the American ASTM D6400 and European EN13432 standards for compostable packaging. The film has high seal strength and integrity, excellent barrier and anti-static properties, dead fold and enhanced printing and conversion, the company added.

“We are delighted that we were able to assist KiddieKix in meeting their packaging aspirations while enhancing shelf life and reducing waste,” said Peter van Belle, sales account manager at Innovia Films.


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