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According to a new survey called “Gluten-Free Foods in the U.S., Fifth Edition” from Packaged Facts, gluten-free food products experienced a 34 percent CAGR from 2009 to 2014. The survey also states that more than one third of consumers claim that whether or not a product is gluten/wheat-free is an important factor when grocery shopping. Projected sales of gluten-free products are expected to exceed $2 billion in 2019. This trend will require packaging that matches the products by appealing to a largely health-conscious demographic, adheres to the FDA’s recent ruling on gluten-free labeling, and stands out in an increasingly competitive market.
Packaged Facts research director David Sprinkle said:
“Retailers have embraced the gluten-free trend by stocking more gluten-free items, featuring them in store, and launching their own private label brands. In addition, retail chains have been courting the gluten-free consumer with a variety of festivals and events.”