Given its lightweight packaging and shatterproof and recyclable properties, NewAge Bebidas’ new Germânia 55 brand is an eco-friendly solution to traditional aluminum beer cans. The 24 oz. can made by Rexam is called the “Fusion bottle” and is said to be the lightest can in use in South America. It was first made available this past summer.
“Fusion has brought another innovation opportunity to the Brazilian market with a packaging option that is sustainable and has a youthful appeal,” explains Tiago Avena, Rexam’s Commercial Manager in South America.
The bottles also feature HD printing technology on their labels, which Rexam believes contribute to an individualistic and sophisticated identity.