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A new study from PRIMIR, the Print Industries Market Information and Research Organization, addresses new trends in tag and label printing. Brand-owning respondents included in the 250 interviewed for the “Tag & Label Printing Trends” study indicated a desire to use print vendors with the ability to accommodate the needs of an entire brand with a wide range of run lengths. The study also forecasts growth in specific segments up to 2018. Over the course of the next few years, sleeve label technologies and in-mold labels are expected to grow 3.4 percent and 2.9 percent respectively. Glue-applied labels are projected to decline -0.2 percent CAGR. The study also indicates growth in alternative application processes. In 2013, approximately 74 percent of presses sold in the North American tag and label industry were conventional, but by 2018, 50 percent of presses installed are expected to be digital. Areas of innovation within the tag and label industry noted in the study are extended text labeling, extended color gamuts, and thinner, less expensive, more environmentally friendly substrates.


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