Change in the plastic packaging market will lead to some exciting trends in 2015.
First, falling oil prices may well result in an increase of plastic packaging use due to cost tailwind and heightened disposable income for consumers.
Lightweight plastic packaging will become more commonplace as companies work to enhance brand appeal. It has been shown that consumers consider lightweight packaging more convenient, making it a smart transition for companies to consider.
As consumers work to become more eco-friendly, the plastic packaging market is expected to increase focus on recyclability. Enhanced communication is key to appealing to consumers, with clearer text to denote what parts of the product may be recycled and if recycled materials are used in its creation.