Over the last 10 years, consumers have grown increasingly comfortable buying things online. As we continue moving further into the future, many watchers of the grocery industry believe that this trend will spill over into how we get our food.

There are several reasons why the online grocery business is booming. For starters, we all value convenience. Increased interest in sustainability, improved technology and the desire for personalization are also contributing to the industry’s growth.

In the past, when food or beverage manufacturers wanted to sell products, they’d need to secure shelf space at a supermarket.

Thanks to the internet, that’s no longer the case. Brands are increasingly selling products directly to consumers exclusively via the internet—increasing their desirability, as consumers are drawn to personalized online experiences.

The growth of the online grocery market, however, is not without its challenges. Buying things online can be tricky because shoppers aren’t able to physically inspect what they’re purchasing.

To solve this problem, more and more brands are turning to smart packaging and augmented reality solutions. For more, head over to Beverage Daily.