Unilever has launched functional packaging to go along with its updated Country Crock recipe. First introduced in 2015, the new buttery spreads contain no artificial preservatives or flavors and contain zero grams trans fat per serving. The packaging leverages the product’s “Real Country Fresh Taste from Real Ingredients” position.

The rectangular PP “Space Saver Tub” replaced Country Crock’s round polypropylene container. Unilever said that the new packaging is re-usable, dishwasher-safe and recyclable.

Unilever designed the new package to be more convenient, while still preserving the heritage of the Country Crock brand, said Benjamin Crook, Marketing Director, Country Crock and Baking, Cooking Spreads Company.

The container sports the brand’s original taupe color and a new six-color, in-mold label with colorful farm imagery. The lid features in-mold labeling.

“We are continuously listening to consumers who are asking more from food brands to deliver products that they can trust and are from fewer, simpler ingredients,” Crook said.

The functional packaging has been applied to the brand’s updated Original, Churn Style, and Light Country Crock recipes. The tub comes in a 15-ounce, 30-ounce and 45-ounce option.

h/t: http://www.packworld.com/package-design/redesign/space-saving-tub-serves-new-country-crock-recipe

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