Proving that everything in packaging can be improved upon, the traditional barcode technology is in the midst of undergoing a major overhaul. A white paper released by Beaverton reveals that undetectable allover barcode watermark technology is being considered. The objective: products that scan quicker and easier (a cost-efficient perk for retailers) while eliminating aesthetic impedance for label designers.

h/t: http://pointofsale.com/201410073688/Point-of-Sale-News/New-Barcodes-Are-Invisible-But-ROI-Is-Plain-to-See.html

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