UK packaging company Fresh ‘n’ Smart has developed a new food bag for consumer use called Fresha. The bags incorporates minerals in the material to keep produce fresh longer. Fresh ‘n’ Smart typically produces packaging for growers and food producers but has gone direct-to-consumer in hopes of reducing food waste at each level, according to CEO Phil Johnson. He noted that households are throwing out, on average $90 in food waste. 

Johnson stated his passion for helping address food waste nationally.

“Having been in packaging technology for over 25 years and designing packaging for growers and producers, I wanted to design something that would help consumers with this problem,” he said.

Fresha bags will be sold online.

h/t: http://www.thegrocer.co.uk/buying-and-supplying/new-product-development/new-fresha-packaging-extends-shelf-life-of-fruit-and-veg/512177.article

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