When your packaging design process is going well and deadlines are being met with ease, life is good.
But, when your label and artwork management process is stagnant and slow like molasses, well, it can be very frustrating.
If you find yourself operating in the latter situation, rest assured that no broken process is totally beyond repair. Today, we’ll focus on some solutions to help get your packaging design process operating smoothly, so that you can experience the ease of the good life when your processes are operating flawlessly.
First up, find those troublesome bottlenecks.
Sometimes discovering what exactly is bringing down your productivity and stalling your packaging production is obvious — like half your team decided to take PTO during the same week.
However, in some cases, it can be darn-near impossible to figure out where your bottlenecks are and what is causing them.
If you have an audit trail you can go back to check the dates and times when designs and assets were accessed, as well as who accessed them. You’ll also be able to see the efficiency at which your designs are moving through the project cycle, allowing you to easily identify where there are holdups in the process.
If you aren’t using software with audit trail capabilities than it’s time to make the switch.
Involve More People Early on in Projects
Back-and-forths between your team may not seem like it would cause your process to slow down too much, but if there is a frequent amount of them, they can add up.
That’s why it’s important to make sure that you have as many people involved at kick-off meetings, or are at least aware of the project and what the key objectives are from day one.
Not only will this reduce the number of back-and-forths, but it will also limit the number of mistakes and re-works you’ll have because your entire team will understand the project from the get-go.
Use Software That Enables Task Management
The importance of ensuring that everyone is one the same page about who owns a specific task and when that task is due cannot be overstated.
By using tools and software that have task management capabilities, you’re able to give clarity to your team about who owns what, the details revolved around the task, and when it needs to be completed by.
Essentially, when you use solutions with task management, you can keep the workflow moving efficiently and you and your team will experience fewer delays.
Find Tools With Integration Capabilities
If your tools aren’t already integrating with one another, you should address that immediately.
By ensuring that the different software your team uses can easily transfer files to and from one another, you can help streamline the transitions to each stage of your process. Also, when team members are able to access all of the same information, even when they aren’t working on the same software, it allows for much more (and easier) collaboration.
Sourcing most or all of your design solutions from a single source is beneficial because they allow for a more streamlined, cohesive process due to their integration capabilities.
So, as the design moves from one stage to the next, the transition from one employee using one software to another using a different software will go much smoother.
If you’re looking to upgrade your software and go with the one-stop-shop method for end-to-end use, then look no further than Esko, Brand Solutions. From the initial design to the final approval before production, Esko has everything you need to improve your stagnant design process for your brand. This includes Adobe plug-in which can simplify your process greatly for your team.
Improving your processes is an ongoing job. There will always be room for improvement, especially as new technologies and tools continue to be introduced each and every year.
So, when it comes to your design process, the real key is to never be satisfied and to keep striving for perfection.
Read more about the benefits of sourcing all your design tools from one company here!