Flexible packaging is here to stay. According to the Flexible Packaging Association: Flexible packaging made up 58% of shipments in the retail and institutional food industry and 12% of retail non-food applications in 2013. In a Packaging Digest article by Steve Callahan, general manager of Perimeter Brand Packaging, he points out that flexible packaging is not perfected and points to several ways to improve it:
Give it a job, he says, like Betty Crocker’s frosting pouch that comes with special fitments that turn it into a cake decorator. He also offers useful advice on adopting flex packaging to new consumer behavior and to understand specialized audience needs in order to innovate improvements that meet segmented consumer needs.