With so many new products being churned out by major brands, the outcry for clear labeling has become much more prominent. Recently in Europe, consumers have requested labels on vegetarian products. In the United States, nutrition labeling is being reviewed by the Food and Drug Administration (FDA) and by 2020, food labels will be completely revisited to make information clearer to consumers, especially in regard to over-the-counter consumer health products, such as vitamins.

Because of the rapid changes in each region, Esko has compiled a list of key label initiatives in Europe to help you keep abreast of the ever-changing label landscape. With this new guide, you can effectively understand which labels and initiatives may impact your product packaging, allowing you to plan and prepare accordingly.

Why the Surge of Clean Label Initiatives?

According to a 2018 report by Research and Markets, the clean label ingredient market is expected to reach $47 billion by 2023. This growth isn’t all too surprising as consumers are focused on implementing and maintaining healthier lifestyles while becoming increasingly concerned with ingredients found in consumables, as well as beauty and household products. Research and Markets claim that one in ten new products launched in 2014 in the United States had an organic claim, and new products labeled with a GMO-free label, launched globally, grew more than 40% in 2014.

The clean and clear label trend has also carried over into verticals such as beauty; many consumers are requesting to see “approval” seals from eco-friendly associations on product packaging. While the EU bans more than 1,300 ingredients from cosmetics, beauty is one of the least regulated industries in the US, where only approximately 30 ingredients are banned. Mintel reports that 21% of US consumers now look for skincare products with as few ingredients as possible.

The Future of Clean Label and Consumer Packaged Goods (CPG) Product Packaging

It is apparent that the clean label trend will continue to grow and spread across industry verticals: the bottom line is that brands must not only comply with current legislation but also be agile enough to manage pending label changes and consumer desires at a moment’s notice. For many, the challenge is creating accurate labeling that ensures consumer safety and is delivered under budget. From package design to quality assurance, the label and artwork process can be tricky and risky.

Download Esko’s guide to learn more about the EU initiatives and what solutions are available to accelerate your label and artwork process and gain market share in today’s competitive marketplace.

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