For a while now, brands have been implementing or planning around the idea of fully digitizing their packaging process. While there are many companies out there that are ahead of the curve in this respect,…
Contrary to what the name might suggest, finishes like metallics or “pearlescents” are not simply a final touch, but instead an intentional element of a design from the beginning. They have production processes that can require weeks or even months, as well as their own trends.
The study drives readers to better understand what shoppers want from beauty and personal care packaging, how packaging relates to their overall online shopping experience and why they return health, beauty and personal care products. Data on what shoppers like about product packaging can fuel new product designs, but knowing how shoppers want to receive products is also an important part of the narrative – allowing brands the opportunity provide consistent experiences, regardless of purchasing channel.
Unreasonable expectations: we have all been subject to them and some of us have subjected others to them. Sometimes, our expectations are too high, but sometimes our own imaginations are limiting our progress. I believe the latter is true for product packaging.
I had the privilege to speak at Smithers Pira’s E-PACK event in Chicago in September. E-Pack provided brand owners opportunity to discuss the challenges of staying competitive in the online retailing space and how packaging converters and packaging design firms can provide additional solutions for brand owners. If you missed the event, I’ve got three key learnings that I’m happy to share with you, as well as a recap of the presentation I gave with my former customer and still-current colleague John Morrow.
This past Monday, Amazon opened it’s first retail store outside its home state (Washington). I visited the Amazon Go Chicago yesterday and recorded my observations to satisfy your curiosity.
Each time a new package is designed for a food or beverage product, brand leaders must ask themselves if they’re giving shoppers what they want. Is this package what shoppers expect? Are they meeting shoppers’ desires?
As shopping behaviors and the path to purchase have been disrupted by online and mobile shopping, shoppers’ expectations of the product experience are also changing.
Marketplace disruptions caused by the rapid growth in ecommerce and social media are posing major threats and opportunities for consumer package goods (CPG) companies. Designing innovative products and packages that delight consumers have always been important, but innovation today needs to be faster, more effective and less expensive than ever before. Strong marketing implementation has also always been important, but the complex environment today requires a highly efficient, integrated omnichannel approach. Technology can help enable these transformations.
As a packaging engineer, adapting to consumer preferences isn’t always easy, but if you can comprehend exactly what makes the difference in the consumer’s decision to buy or not buy, then you can identify cost-saving opportunities and sustainability improvements across the entire supply chain.
You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?