When Dick’s made a change to their traditional recipe, they made a corresponding revamp to their I.P.A.’s packaging. By subtly enhancing their logo with an embellished design and a thicker pop of color, they matched it to their bold new label design. The result: an eye-catching and hip makeover!
http://www.thurstontalk.com/2014/09/03/20-years-dicks-brewing-company-gets-new-look/

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