In order to get a fresh take on product packaging for its facial wipes, San Francisco-based skincare company “Yes To” sought help from the Fashion Institute of Design & Merchandising and beauty vlogger Ingrid Nilsen (missglamorazzi).
Jenay Valencia, a graphic design student at FIDM, designed the limited edition packaging that was ultimately selected. Valencia’s packaging featured hand-drawn elements, bright colors, and a style reminiscent of wallpaper, which she developed based on input from both the client, Yes To’s chief executive officer Joy Chen, and from Nilsen. Valencia and her class communicated with the two via video conferences.
“While creating this design, I felt it was important to maintain the integrity of the Yes To brand while allowing Ingrid’s influence to take the spotlight,” Valencia said in an email to the San Francisco Gate. “To merge the existing design with Ingrid’s style, I interchanged the vector fruits with realistic illustrations, and switched the solid background to a floral pattern with a bright watercolor wash.