With an eye toward a niche market of craftsmen, design student Aaron-Harper Lee came up with a fresh take on paint: Sell it powdered. The Ambrose & Harper concept allows the user to measure out precise quantities of paint powder, calculate shades to a nicety and mix up a batch by combining it with water.

The creative packaging maximizes the craftsman-like appeal of the concept. The powder and accompanying tools – including a shaving-style mixing brush, color cards and leather-bordered apron – are presented as a kit in an unpainted wooden box inscribed with a lot number and signature. Inside the box, each item is nestled in a custom-fit compartment. The box itself comes in a weathered leather satchel stamped with the Ambrose & Harper logo.

The whole effect of the creative packaging, Lee said, is to evoke “legacy and tradition.”

Lee said:

“The preparation of the paint becomes [as] much a part of the process as the painting itself. … Each handcrafted component of this product is made from reclaimed wood, fabric or leather, staying true to the principle of tradition — passing heirlooms from one generation to the next.”

Lee is studying graphic design at the Academy of Art University.

h/t: http://www.thedieline.com/blog/2015/4/29/student-ambrose-harper

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