A new beauty product package idea by Neretin Stas combines smart packaging technology and a thematic approach for a truly unique conceptualization. The Russian designer’s line of packaging is molded in odd shapes that resemble curves of the human body in a fleshy, peach-hue. The packaging uses reactive thermochromic paint that causes it to glow or blush when gripped. Its creator speaks about it in tongue-in-cheek terms:

“The most gentle and delicate cosmetics are intimate care products. Reflecting the character of its contents, the package also stands all naked before you having nothing to hide. Its tender color and soft curves resemble the naked body,” Stas said. “Be gentle with this package, it is very shy.”

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h/t: http://www.thedieline.com/blog/2014/12/4/intimate-care-products

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