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A new report, the “Personal Care Market Assessment” predicts that personal care and cosmetics packaging will continue to favor plastic for the foreseeable future, with an expected 12 percent growth by 2019. According to the PMMI report, plastic packaging—including bottles, jars, compacts and tubes—comprises 61 percent market share. At 30 percent of the market, bottles are the most common packaging type, with usage expected to grow 28 percent by 2019.

Plastic’s popularity might be due to the portable, break-resistant requirements of cosmetics packaging, the study revealed. However, the report also mentions that cartons have seen the most market growth since 2010, increasing from nine percent to 19 percent.

The report estimates the global personal care market will grow at an annual rate of 5.5 percent over the next five years, reaching up to $38.1 billion by 2019. It also estimates the U.S. personal care packaging market at $4 to $5.1 billion.

The report identified the top global trends and challenges in the personal care market as sustainability, consumer needs and expectations, innovation in efficiencies, flexibility and globalization.


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