New York-based Coolhaus gourmet ice cream brand has launched a new cool package design for its pints. The packaging was designed to be fun, eye-catching and easy-to-read.

Each flavor’s packaging features its own graphics, such as dripping caramel for the salted caramel and a slice of cake for the chocolate molten cake. The container is clear, but sports a solid pastel-colored label to help the packaging’s black bubble-shaped text stand out.

In 2008, Coolhaus co-founders Natasha Case and Freya Estreller began selling ice cream sandwiches out of a repurposed postal truck. It was important that the new packaging design maintain the brand’s “classic food-truck look.”

According to the ice cream and cookie brand, Coolhaus products are all-natural, handmade and organic whenever possible and made with sustainably produced, hormone-free dairy and local ingredients. Coolhaus said that it is also dedicated to innovation, creating unique flavors like balsamic fig and mascarpone.

According to its website, Coolhaus currently operates 11 ice cream trucks and carts in New York, Texas and southern California. The brand’s pre-packaged ice cream sandwiches, bars and pints can be found in more than 1,500 gourmet markets in over 40 states.

h/t: http://www.thedieline.com/blog/2015/4/17/coolhaus-ice-cream-redesign

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