Pine Valley Foods has chosen flexible food packaging for its Crazy About Cookies cookie dough line. CEO Joe Giildenzopf said it wanted to use a re-sealable flexible pouch for several reasons, including its abilities to provide high-resolution graphics and use less storage space.

The LA-based food manufacturer has been serving the product fundraising industry since 1998, but just recently decided to bring its flagship product to retail. Pine Valley Foods appointed consultant Joseph Ward, executive director of Ward Strategies, LLC, to lead the transition.

Ward said:

“I have always been a strong advocate of disruptive, new and exciting packaging. I’ve been intrigued by the growth of pouches into various categories as well as their flexibility in shape—plus the level of graphics on these packages is exciting. The re-sealable, stand-up gusseted pouch packaging is unique and distinctive in the category.”

According to Kevin Young, president of Consumer Goods Packaging, Mondi, North America, more and more companies are adopting flexible packaging because the format allows “eye-popping graphics” on the entire package. In our recent feature on flexible packaging trends, Young explains that flexible packaging like the Crazy About Cookies pouch provides companies with “more room to tell their stories.”

Each variety of cookie dough features a bright block of color and an image of a cookie-crazy child. Copy on the pouch’s top informs consumers that Pine Valley will donate $0.25 for each package sold to St. Jude Children’s hospital.


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