This winter, the Coca Cola Company released a special bottle to encourage holiday sharing – especially of Coke. A limited-edition interactive label peels partially off and turns into a bow with the pull of a plastic drawstring.For next year Coca Cola will expand the holiday packaging to  33countries including Columbia, Belgium, China, and Turkey. A promotional company video stated that Christmas sales rose 6.1 percent while this label was released and promoted.

h/t: http://talent.adweek.com/gallery/9163153/the-GIFT-BOTTLE-Coca-Cola-%28AKA-Magic-Bow%29

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