According to The Wall Street Journal, Coca-Cola Co.’s sales of 7.5 oz. miniature aluminum cans and 8 oz. glass bottles have increased 9 percent this year, while sales of its 12 oz. cans are up just 0.1 percent this year. Meanwhile, the sales of its 12 oz. cans are up just 0.1 percent.
The reason for this trend? Changing American attitudes toward soda and other sugary beverages due to potential associated health risks. Sandy Douglas, President of Coca-Cola North America, said that mothers are among the main demographic purchasing the 7.5 oz. cans.
In a conference with investors, Douglas said,
“Health and wellness is a permanent trend.”