Greek yogurt brand Chobani has announced a major portfolio expansion as well as marketing initiatives targeted at new and existing consumers and eating occasions. This includes new platforms designed specifically for children: Chobani Kids and Chobani Tots Greek Yogurt Pouches, which will prominently feature Disney and Marvel characters such as Winnie the Pooh and Spider-Man on the packaging. The Greek yogurt pouches hold 3.5oz and feature twist-off, resealable lids for convenience.
Peter McGuinness, chief marketing and brand officer at Chobani told Package Design Magazine:

“People are hungry for better food options throughout the day and we’ll continue to fuel our growth with products that fill gaps in the market and meet consumer needs. Our newest platform for kids and tots is one of our most important, offering delicious, healthy food that has been designed especially for young ones.”

McGuinness said that other new platforms such as Chobani Flip, Chobani Oats, and Chobani Indulgent are also responsible for bringing “new people and excitement into the category.”

h/t: http://www.packagedesignmag.com/content/chobani-uses-package-design-to-grow-category

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