presented by BLUE Software is a fresh, new information portal for the global packaging community. It’s based on the premise that, today, packaging is a c-level conversation. It’s inspired by and dedicated to the talented packaging professionals we’ve come to know. They are creatives, innovators, impeccable managers of highly complex processes, brand advocates, industry experts and – as we call them with great respect, packaging heroes.

All of us involved in creating and managing packaging at every level know that packaging is strategic as well as tactical. It touches almost every part of the business. Most important, it’s the last face your brand presents to your customer before purchase.

Packaging has ROI impact, but as a holistic entity, it has yet to be elevated to a commensurate seat at the table. Packaging and the many professionals who deliver it are to a large extent unsung heroes. Our aim is to help you change that. does that in a number of ways:

  • Keeps you informed. curates news from around the global packaging industry via original synopses with links to the sources. One-stop shopping for the day-to-day intelligence you want and need.
  • Delivers ‘Packaging POV’. Thought leaders from all areas of the packaging process and from the key industries that rely on packaging innovation for success contribute their best thinking, ideas and experience to
  • Gives you a voice. Want to share a success story? Have a question? Want some advice from an expert or your peers? Want to let your colleagues know about your new position or career move? You can do it here at
  • Builds a Community. And maybe a movement. Let’s grow and create change together.
  • Shares BLUE Software content. As your host, we at BLUE Software offer our views on the blog (please comment liberally.) We also provide white papers, checklists and other content where we share our experience and perspective. We also publish a monthly e-newsletter that highlights the best Please subscribe and share with your colleagues. is both informational and aspirational. If you spend all or part of your day contributing to some aspect of packaging, this site is for you. If you’re in branding, marketing, sales, customer experience, graphics/printing, P&L, legal, regulatory, R&D, product management, manufacturing, distribution, or service, chances are you’re touching packaging. So, please join us today!