ChiefPackagingOfficer.com presented by Esko | Brand Solutions is a fresh, new information portal for the global packaging community. It’s inspired by and dedicated to the talented packaging professionals we’ve come to know. They are designers, marketers, engineers, innovators, and impeccable managers of highly complex processes, brand advocates, industry experts and – as we call them with great respect, packaging heroes.
All of us involved in creating and managing packaging at every level know that packaging is strategic as well as tactical. It touches almost every part of the business. Most importantly, it’s the “first moment of truth” for your brand.
Packaging has ROI impact, but as a holistic entity, it has yet to be elevated to a commensurate seat at the table. ChiefPackagingOfficer.com’s aim is to help you change that in a number of ways:
- Keep you informed. ChiefPackagingOfficer.com curates news from around the global packaging industry via original synopses with links to the sources.
- Deliver ‘Packaging POV’. Thought leaders from all areas of the packaging process and from the key industries that rely on packaging innovation for success contribute their best thinking, ideas and experience to ChiefPackagingOfficer.com.
- Build a Community. And maybe a movement. Let’s grow and create change together.
- Share Esko | Brand Solutions content. As your host, we at Esko | Brand Solutions offer our views on the ChiefPackagingOfficer.com blog. We also provide white papers, checklists and other content where we share our experience and perspective.
ChiefPackagingOfficer.com is both informational and aspirational. If you spend all or part of your day contributing to some aspect of packaging, this site is for you. If you’re in branding, marketing, sales, customer experience, graphics/printing, P&L, legal, regulatory, R&D, product management, manufacturing, distribution, or service, chances are you’re touching packaging. So, please join us today!