via Stephen Kaufman at

Should your CPG company use SmartLabels or not? There’s no right or wrong answer. You can’t get around federal regulations. But the use of SmartLabels isn’t a requirement, either. Smart CPG companies understand that their customers’ preferences are changing. To deliver the more value, they know they need to evolve right alongside with them.

The answer is probably somewhere in the middle. Aim to give your customers the information they need to make informed decisions. But don’t overwhelm them. Weigh the pros and cons of SmartLabels to see whether it makes sense for your company’s specific situation. And if you think that the prospect of creating SmartLabels is a daunting one, there are a number of automated tools you can use to simplify the process. For more, head over to Packaging Digest.

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