In a bid to give its classic tequila brand a more updated and masculine feel, super-premium tequila Casa Noble has rebranded it’s packaging to reflect its brand’s rich history. This design rebrand effort includes modifications to their already unique bottle design, the tissue paper that gently wraps the bottle and the paperboard box that Casa Noble tequila comes in.

Casa Noble are no stranger to interesting and unique packaging ideas. Their bottles have long featured a blown glass feel, featuring air bubbles, and other imperfections that give them a one-of-a-kind quality, a nod to the craftsmanship of their tequila. With their new labeling, featuring a sophisticated and understated design and a new script, the look is a cleaner and more elegant addition to what is usually seen on retail shelves and is designed to be noticed.

Chicago based Constellation Brands, who have been looking to update Casa Noble, called upon Trinity Brand Group from Berkley, California for the rebranding effort, which included new tinted bottles for each style of tequila they sell, an enhanced color palette, new fonts and high quality imagery.

Casa Noble packaging is produced by WS Packaging Group.

http://www.packagingdigest.com/packaging-design/high-end-tequila-takes-a-shot-at-masculine-packaging-design-2016-07-26