Browsing Category Brand Management

How the Last Leg of the Triathlon is like Product Packaging

My struggles as a young athlete feel strikingly similar to the struggles of the packaging industry. My dream for the industry is for it to become more technologically advanced, to see more consumer packaged goods companies implement active and intelligent packaging. It’s a worthwhile dream. Active packaging protects products, extending their value and shelf life. Intelligent packaging opens a world of new possibilities, allowing consumers to interact with products through their smartphones and giving companies an ineffable number of options for customer interaction, including better data, anti-tampering tools and augmented reality experiences.

Read More

Pack Snacks: Packaging News Round-Up

In this edition of Pack Snacks, Esko’s Product Managers, Susie Stitzel and Richard Deroo and Global Marketing Solutions Manager, Kathy Drommerhausen discuss Tetra Pak’s new material effects and online retail’s packaging problem. 

We also discuss packaging specifications and the complications of consistent accurate production, as well as artificial intelligence and the way it could benefit those in the packaging industry. 

Read More

Communicating Through Color at Each Moment of Truth

The greats of customer experience have broken down interactions between brands and customers into first, second, and beyond moments of truth, spanning both physical and digital. As any fashion or beauty marketer knows, each of these moments dictates how customers feel about your brand and influences their purchasing decisions. Color is the first impression of quality for your product. How can you ensure your color selection works hard for you at each moment of truth [MOT]?

Read More

Color Me Impressed: The Food and Beverage Innovation Forum

Are you a global brand leader trying to localize your product in China? How well do you know Chinese consumers? Do they even care or notice products from major and established players outside of the Eastern hemisphere? The market is up for grabs; how do brands win?

I had the opportunity to attend and speak at the Food and Beverage Innovation Forum (FBIF) on April 18-20th in Shanghai, China.

Read More

Dscoop is the Redwood Falling in the Forest – Here’s Why You Should Listen

Dscoop (digital solutions co-op) is a user group meeting run by HP Indigo for print service providers that inspires companies to incorporate digital print into their core capabilities.

The three day event (March 25-28) this year boasted several keynotes, including Dan Heath (Harvard Business School, best-selling author), Andrew Davis (@drewdavishere), Alon Bar-Shany (General Manager at HP Indigo), 60+ educational sessions (one presented by yours truly) and a showcase floor featuring 90+ exhibitors and solution providers (full disclosure: including Danaher companies Esko, Enfocus and AVT).

Read More

Brands Adopt Consumer Concerns about Quality

Consumer purchases are facilitated today by digital technologies, such as their smartphones, according to Deloitte’s 2017 Consumer Products Outlook. Therefore, consumer packaged goods (CPG) companies have the opportunity to engage and influence consumers at every stage of the buying process, from initial research to the final purchasing decision.

Read More

SWIM Salon – Innovations in Brand Packaging & Design

On a cold Chicago evening at the end of March, 30 motivated souls gathered to get a hands-on introduction to emerging technologies in packaging & design. These brand marketers, start-up founders, agency partners and design leaders encountered seven digital innovations that are disrupting packaging and design.

Read More