Brown Forman has launched Jack Daniel’s Sinatra Century in limited edition bottle packaging. Drawn from just 100 barrels, the whisky celebrates what would have been Frank Sinatra’s 100th birthday.

Frank Sinatra Jr. commented:

“Sinatra Century is a fitting tribute to Dad and the perfect way to mark his centenary in December. Jack Daniel’s was Dad’s drink of choice, whether entertaining friends, or making new acquaintances. Therefore, it only seems right that we raise a toast of Sinatra Century to the musical legend as we celebrate what would have been his 100th birthday this year.”

The Sinatra Century whiskey is not the first product to commemorate the relationship between Jack Daniel’s and the entertainer—the distillery released Jack Daniel’s Sinatra Select in 2013.

The limited edition whisky will only be released once. Each bottle of the special whisky is individually numbered and comes in a wooden box. Inspired by the singer’s style, the luxury collector’s gift box features a dark blue lacquer and leather lining.

The collector’s set also includes the previously unreleased soundtrack “Sinatra Live at the Sands in 1966.”


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