Austin, Texas-based The Seaweed Bath Co. partnered with Make and Matter to create a cool package design for its line of all natural bath products.

According to The Seaweed Bath Company, its products use sustainable, hand-harvested bladderwrack seaweed from the coast of Maine. The packaging’s beach-inspired graphics reflect the brand name and the product’s ingredients. The sky and ocean background features several shades of blue and green—aquamarine, turquoise, aqua, cyan, and azure—that blend together, creating a watercolor-like effect. A colored tab designates each variety of body wash and powder bath: green for eucalyptus and peppermint, orange for citrus, purple for lavender and blue for unscented.

The back of the packaging features small icons illustrating the products’ natural ingredients, including coconut and neem oil. Likewise, the front proclaims that the product contains “wildly natural seaweed harvested by hand.” Consistent with the nautical theme, the packaging encourages consumers to “dive in for more beautiful skin.”

h/t: http://www.thedieline.com/blog/2015/7/15/the-seaweed-bath-co

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