Design Approaches Based on Psychology for Eye-Catching Packaging
How does a product of a brand distinguish itself? What causes a buyer to choose your product over those of your direct competitors when they are … Read more
How important is Packaging in marketing a Product?
We all have the wrong idea that packaging is just for protecting our products. After all, what matters is the quality of your product. But … Read more
4 Great Packaging Innovation Examples
As the world is moving into a modern era, so is the waste around us! The increased toxic and hazardous waste daily has caused a … Read more
Best 5 Packaging Innovations for 2022
Many initiatives have been taken to make packaging eco-friendlier, sustainable, and smarter. But ever since Covid-19, when people were confined to their homes, consumers began … Read more
10 Brands With Sustainable Packaging
In today’s connected world, consumers are more informed than ever before. This means consumers can now walk into commerce transactions armed with research about any … Read more
USDA Program Promotes Sustainable Packaging Including Plant-based Bottles
The USDA is proposing a new agency rule that will support sustainable packaging made of plant-based plastic, rubber and fiber. Under the new rule, a … Read more
Branding and Packaging: 6 Companies Who Changed the Game
That First Moment of Truth (FMOT) — or the first 3 to 7 seconds in which a potential customer encounters your product on a store … Read more
6 Creative Wine Brands and Label Designs that Stand Out
With so many different types of wines distributed throughout the world, it’s difficult for brands to stand out from the rest. So many factors go … Read more
Less Is So Much More? The Road To Minimalism In Packaging
In a moment when there is so much noise vying for our attention at every moment, CPGs and their brands continue to look for ways … Read more