Ever wonder how many packaging changes a global candy, food and pet care company like Mars makes a year? 9,000. Yes, Mars makes 9,000 changes per year and estimates one packaging change per hour, meaning…
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Posts from industry experts in the Chief Packaging Officer blog.
Forget Your MarTech Stack, You Need a Brand PackStack: The Digital Maturity Model for Brand Packaging
A version of this article originally appeared on Chief Martec on March 16th, 2018. We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing…
What is the SmartLabel™ Initiative and How To Implement into Your Packaging Process
A seismic shift is about to take effect in the consumer goods marketplace, and companies who stay ahead of the curve are going to gain a significant advantage. In response to increased consumer interest in product…
Kraft Heinz Eyes Fully Sustainable Packaging by 2025
Kraft Heinz, the global food company, recently announced its commitment to sustainability, sharing its plans to make all of its packaging recyclable, reusable or compostable by 2025. The company is also focused on reducing its…
Implementing Artwork & Labeling Management Workflow
In their quests for continuous improvement, the strongest organizations in the world are increasingly turning to automation to become even more powerful. But how exactly can you effectively leverage the modern technology to achieve the…
The Future of Online Grocery Shopping
Over the last 10 years, consumers have grown increasingly comfortable buying things online. As we continue moving further into the future, many watchers of the grocery industry believe that this trend will spill over into…
Innovation in Packaging Comes Alive at EastPack 2018
What will the packaging solutions of tomorrow look like? That’s the question the attendees at EastPack 2018 set out to answer earlier this month as more than 8,000 packaging professionals flocked to the Jacob K….
Study Identifies 4 Major Drivers of Europe’s Food Waste Problem
Europe has a growing food waste problem. According to a recent study from the Institute for European Environmental Policy for Friends of the Earth Europe and Zero Waste Europe, that food waste problem may be…
FDA Delays New Packaging Rules Until 2020
The U.S. Food and Drug Administration’s (FDA) recent decision to delay the enforcement of new labeling requirements sends a clear message to consumer packaged goods (CPG) companies and the packaging industry as a whole: It’s…
Glasgow Debuts Million-Dollar Sustainability Incentive Program
Scotland is taking the lead in sustainable packaging. Recently, Zero Waste Scotland—an environmental activist group supported by the Scottish government and the European Regional Development Fund—announced a £1,000,000 fund was created to encourage companies to…
