Brand connections are essential to the success of your business. How important, exactly? Well, by creating lasting, positive connections with consumers, brands can create more loyal customers as well. Loyal customers mean repeat buyers, which…
Browsing Category Blog
Posts from industry experts in the Chief Packaging Officer blog.
Data Management: How it Can Help Propel Your Packaging Strategies
Data is being used by companies, both large and small, to improve their overall business strategies. For example, companies use data to learn more about consumer desires to innovate new products, to create a marketing…
The Best Packaging Software to Simplify and Expedite Your Go-To-Market Process
Business operations are being improved dramatically each and every day by new technologies and software. You can find software for just about every facet of your business and operations. Time-tracking, project management, accounting, and much…
Merging Brands? Three Steps to Take to Ensure Consistency
Merging two brands together — whether it’s two corporate or product brands — is not an easy task by any means. A company must dedicate a serious amount of time to the process in order…
3 Color Management Tools to Help You Stay Organized
Not too long ago, store shelves used to be lined with pretty generic, simple packaging. Today, things sure have changed. While walking down any given store aisle, you’ll find packaging with foil pouches, blister packs,…
Mars’ Packaging Artwork Management Process a Little “Sweeter” Thanks to Esko’s WebCenter
Ever wonder how many packaging changes a global candy, food and pet care company like Mars makes a year? 9,000. Yes, Mars makes 9,000 changes per year and estimates one packaging change per hour, meaning…
Forget Your MarTech Stack, You Need a Brand PackStack: The Digital Maturity Model for Brand Packaging
A version of this article originally appeared on Chief Martec on March 16th, 2018. We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing…
What is the SmartLabel™ Initiative and How To Implement into Your Packaging Process
A seismic shift is about to take effect in the consumer goods marketplace, and companies who stay ahead of the curve are going to gain a significant advantage. In response to increased consumer interest in product…
Kraft Heinz Eyes Fully Sustainable Packaging by 2025
Kraft Heinz, the global food company, recently announced its commitment to sustainability, sharing its plans to make all of its packaging recyclable, reusable or compostable by 2025. The company is also focused on reducing its…
Implementing Artwork & Labeling Management Workflow
In their quests for continuous improvement, the strongest organizations in the world are increasingly turning to automation to become even more powerful. But how exactly can you effectively leverage the modern technology to achieve the…
