HNINA’s new line of gourmet vegan chocolates features entirely biodegradable packaging and recycled paper produced by wind energy. As a marketing move, such alterations make sense from a practical perspective, given the socially and environmentally conscious mission and demographic of HNINA consumers. The HNINA web site states its philosophy: “It is all about guilt free pleasure, pure pleasure.”
In an interview with Packaging Digest, members of its team said that this shift in the packaging of its vegan, organic, fair trade candies is,

“…more than a symbol, but a pattern of our dedication to remaining close to nature and far from any unnatural, processed, engineered and unhealthy practices.”


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