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A new market report identifies packaging design as a main sales driver for the instant beverage premix market. Published by Transparency Market Research, the report argues that packaging allows consumers to differentiate brands in this crowded, competitive product segment. The report predicts that beverage packaging will continue to raise awareness for instant premix products. According to the report, the impact of packaging design on the category is currently “high” and will drop to “medium” by 2021.

The report identifies consumer health-consciousness as another major sales driver, expecting health awareness to fuel demand for instant beverage premix in developing countries. Health benefits drive demand for instant coffee, which makes people feel “fresh and energetic,” according to the report. The report states that instant coffee held the largest market share in 2014 and will continue to hold the top position from 2015 to 2021.

The report expects the instant beverage premix market revenue to reach $85.80 billion by 2021, growing at a CAGR of 5.7 percent from 2015 to 2021. It also forecasts the market volume to grow at a CAGR of two percent during the same period and reach 225 billion kilograms by 2021.

h/t: http://www.packworld.com/applications/beverage/instant-beverage-premix-market-rise

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