The Middle East packaging market is facing an increased demand for quality beauty product packaging and materials. According to event organizer Messe Frankfurt Middle East, which will be holding the Beautyworld Middle East 2015 international convention in Dubai in May, the segment grew 57 percent over the past four years.
Market research on the consumption of increased beauty product packaging from Euromonitor International states that the Middle East and Africa markets are slated to reach 5.7 billion units in 2019. Euromonitor sites Saudi Arabia, Egypt, and the United Arab Emirates as the leading regions experiencing growth. It also states that an increasing focus on premiumization is leading to the use of secondary packaging for better aesthetic appeal and increased shelf life.