Aveda has introduced a new eco-friendly packaging made of post-consumer recycled material and bioplastic. The bioplastic is made primarily from sugarcane ethanol, a sustainable and quickly renewable resource, according to Aveda. The company has launched the new packaging with its Dry Remedy Moisturizing Conditioner and Moisturizing Masque tubes.
Vice President of Package Development Mike Kennedy said:
“I am thrilled that we have embarked on the next phase of environmental packaging and are moving toward making the majority of Aveda product containers using minimal virgin petrochemical plastics. After years of research and testing, Aveda has two of the best possible developments for product containers available: 100 percent PCR in HDPE retail bottles and now this breakthrough PCR and bioplastic combined technology which it is starting to use for tubes.”
According to Aveda, it is the first beauty company to use 100 percent post-consumer recycled PET. Now, more than 85 percent of its skin care and hair styling PET bottles and jars contain 100 percent post-consumer recycled materials, said the company.
“With every package we develop, we’re mindful of our environmental footprint and work to minimize our packaging and maximize our use of recyclable and post-consumer recycled materials,” said Vice President of Earth and Community Care Dave Rapaport.