Amazon has begun using its delivery boxes to advertise non-Amazon products. The company began sending out Minions-branded packaging to advertise the upcoming movie. This special packaging marks Amazon’s first advertising deal on its delivery boxes.

Amazon boxes have previously featured ads for its Prime services on the packaging tape, but this is the first time an ad from an outside company has appeared on Amazon boxes. The bright yellow boxes feature characters from the Despicable Me franchise. The packaging advertises the movie’s July 10 release date and a link to a Minions-themed products page on Amazon.

Consumers have been posting pictures of the boxes on social media sites—some saying they plan on collecting them.

The special boxes will be shipped from select fulfillment centers up until July 10 and come in three different sizes.


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