The LINDAL Group will be using new BoV aerosol technology for its new client, AXE. This technology will be used to make AXE brand Men’s Chilled Shave Gel. The aerosol system is highly convenient and can be sprayed evenly at all angles, providing an edge in the $8 billion global shaving cream market. The new technology involves a bag filled with the shaving product surrounded by propellant inside the can. When the actuator mechanism is pressed, the propellant squeezes the bag and dispenses it. This efficient shaving technology allows for a higher percentage of product extracted from each container.
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