With so many different types of wines distributed throughout the world, it’s difficult for brands to stand out from the rest. So many factors go into purchasing a bottle of wine: origin, type, taste, ingredients, but with today’s millennials, the main factor is the label. Studies show that labels make up 71% of young adults’ buying decision. The question is: how do these creative wine brands and label designs beat out the competition?
How Your Label Can Speak to Millennials
Quartz, who surveyed young adults on the types of wines they tend to buy, came to the conclusion that, “the top wine labels delivered on the characteristics wine drinkers say they like: eye-catching, unique, stylish, creative, clever, and colorful.” Taking the next step in your label design can help your wine brand and label design stand out to the next generation of buyers. Here are 10 brands that put unique creativity into their wine labels.
19 Crimes
19 Crimes is a brand that creates an interactive experience with customers. Each wine features one British criminal sentenced to exile in Australia for committing one of 19 Crimes. If customers download the app, Living Wine Labels, they can interact with the story of the featured wine they purchased. 19 Crimes is one of the first brands of its kind, inciting curiosity in its customers to download the app and learn more about these true and interesting stories. On top of the interactive experience, this creative wine brand’s labels are unique and eye-catching. Potential buyers can definitely see that there is a story behind this wine.
Root 1: Wines
Root 1: Wines was built on a unique origin that helped shape the brand and label. Located in Chile, their grapes are grown both in central valleys and coastlines. “Crafted exclusively from grapes grown on original, ungrafted root systems and produced using sustainable methods, the intense fruit flavors and authentic varietal character of Root: 1 Wines are living proof that character comes from your roots.” The wine label is not only visually unique but also successfully portrays the brand’s message.
Small Talk Vineyards
Small Talk Vineyards based near Niagara Falls, puts a creative twist into each one of their wine labels. Small Talk themes their wines based on moments at a dinner party or a first date. People’s eyes are drawn to their labels because of the relatable phrases on each wine bottle that possibly bring back memories. These labels are meant to bring back memories or spark conversation, bringing that uncommon spark to their brand.