DOWNLOAD NOW: European Packaging Label Initiative and Certification Guide

With so many new products being churned out by major brands, the outcry for clear labeling has become much more prominent. Recently in Europe, consumers have requested labels on vegetarian products. In the United States, nutrition labeling is being reviewed by the Food and Drug Administration (FDA) and by 2020, food labels will be completely revisited to make information clearer to consumers, especially in regard…

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3 Color Management Tools to Help You Stay Organized

Not too long ago, store shelves used to be lined with pretty generic, simple packaging. Today, things sure have changed. While walking down any given store aisle, you’ll find packaging with foil pouches, blister packs, multi-substrate displays, and all sorts of revolutionary packaging features. But with these new features comes the added difficulty of making sure all your packages are the same, including their color….

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The Future of Packaging Automation + Best Packaging Solutions for Automation

These days, automation is a buzzword you will hear in a lot of industries. One of these industries is without a doubt packaging. When it comes to designing the right packaging for your products, there is a whole chain of people who the label design has to go through before it can be sent to the print, including graphic designers, marketers, copywriters, and packaging project…

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How An Audit Trail Improves Your Packaging

The number of recalls is growing. Over 50% of those recalls are related to the labeling or to the packaging artwork. Over 60% of all recalls are caused by human error. A lack of an established process within the business is often cited as a source of errors. No wonder then, that these companies are looking for fail-safe solutions: software that can help them maintain…

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Subscription Packaging: How to Wow Box after Box in the E-commerce World

This is a guest post by Pate Gustafson. Gustafson serves as the Executive Vice President at JohnsByrne. JohnsByrne Company, a custom packaging and print solutions provider, has been a leader in the print and packaging industry since 1959 and partners with major brands in health & beauty, food and beverage, and consumer products.  The subscription business has been growing exponentially since its inception. According to…

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Branding and Packaging: 6 Companies Who Changed the Game

That First Moment of Truth (FMOT) — or the first 3 to 7 seconds in which a potential customer encounters your product on a store shelf — is critical. A product with great packaging can make the FMOT compelling — perhaps enough so to create a conversion. While a lousy package will all but doom the FMOT, and your brand will not even make a…

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Quest for Packaging Sustainability Creates New Substrate Opportunities

This guest post is by Thilo Henkes, Jeff Cloetingh and Rory Murphy. Henkes and Cloetingh are Managing Directors and Murphy is a Principal at L.E.K. Consulting. They are based in Boston. The plastics market is thriving; the Economist reports that global production is increasing nearly three times faster than the world gross domestic product (GDP). From the convenience of grocery bags and water bottles to…

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The Packaging Management Glossary

Esko wants you to work smarter, not harder, so we compiled a list of key packaging management terms for your reference. Did we miss something? Email us and we’ll be sure to update the glossary.  Agile: Agile is a set of management practices used in software development. Based on a set of principles that include “prioritize customer satisfaction,” “welcome change requirements” and “cooperate with developers,”…

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Download Now: Five Steps to a Digital Packaging Transformation

Digital transformation is the most impactful way to accelerate business activities, processes, and competencies to deliver results in this new landscape, and with the rise of digital technologies, companies should continually look for ways to move their products quickly through the value chain. Digitizing the packaging process requires enterprises to reconsider their label and artwork management processes and technologies to dramatically affect performance and proliferation…

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Sonos Utilizes Integrated Packaging Technologies: Esko ArtiosCAD and KeyShot

A version of this post was originally featured on Keyshot’s blog June 20, 2019.  Sonos (an speaker and sound system company) not only creates one of the best audio experiences, but they also create one of the best unboxing experiences for its’ consumer. It all starts with the detail put into the packaging design. Sonos’ packaging design process that has been refined over the years, going from…

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