Why Structural Design Matters in Packaging

Brands across the world are recognizing packaging as one of the most crucial components of their brand image. When you think about just how important a product’s packaging is for attracting consumers to pick up the product and then place it into their cart, it’s not hard to see why more and more brands are investing in their packaging. Think about the last time you…

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The Importance of 3D Design for Brand Packaging

If you were to ask any packaging design team what the most important advancements have been in their field, odds are you’d get a lot of different answers. Digital asset management, structural design solutions, centralized-project management tools. All these technologies and trends are doing wonders for improving the efficiency and quality of the packaging design process for brands across the world. Brands recognize the importance…

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6 Packaging Trends to Look For in 2020

2020 is finally here! As we enter the third decade of the 2000s, it’s important to not only look back on your success but also to look forward and start planning new packaging strategies that will propel you into the future. The best way to define your strategy is to better understand the trends that are impacting both consumers and the overall packaging industry. After…

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2020 Medical Device Reporting: What You Need to Know (New Regulations + Stats)

The medical and pharmaceutical field is about to get much more complicated — specifically for companies operating in the EU.  In May of 2020, new Medical Device Reporting (MDR) regulations will be implemented throughout Europe. These new regulations — which are four-times longer than previous European medical device regulations — are aimed at improving patient safety. But, as you’ll see later on, the increase in…

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5 Steps Of The Design Process You Need To Get Right

The entire packaging process is essential for a brand’s success. From the initial discussion on what the package will look like to each individual handoff thereafter, every step must be executed.  If there is even a single bottleneck in one step, it can derail the rest of the process. However, by creating and implementing  Here are those five steps, as well as some tips for…

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FDA Regulations for Food Packaging: Penalties and Ramifications for Failing to Meet Them

Over the years, the Food and Drug Administration (FDA) has been consistently putting forth restrictions and guidelines on food packaging to protect consumers and to ensure that brands are being forthright in their labels.  As new ingredients are continuously integrated into foods (think of the rise of CBD-infused products), it’s important that for the safety of consumers that the FDA keeps a watchful eye on…

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4 Solutions to Fix Your Stagnant Design Process For Your Brand

When your packaging design process is going well and deadlines are being met with ease, life is good.  But, when your label and artwork management process is stagnant and slow like molasses, well, it can be very frustrating.  If you find yourself operating in the latter situation, rest assured that no broken process is totally beyond repair. Today, we’ll focus on some solutions to help…

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3 Benefits of Using Augmented Reality Packaging

Not long ago, it seemed like the idea of augmented reality was something reserved for dystopian sci-fi movies from the 80s or Iron Man.  While we are still far from the technology of Stark Industries, augmented reality is starting to become fairly commonplace in our world today.  Augmented reality can be seen everywhere from video games to marketing, and as the technology continues to progress,…

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One-Stop-Shop Brand Packaging Tool Companies (Why They Are the Best Choice For You)

3 Benefits of Using Brand Packaging Software  When it comes to your business operations and processes, you likely have a multitude of resources that you utilize every day. At some point — especially as your business continues to grow — the number of tools, processes, and software can get to be a bit overwhelming. This is especially true for your packaging process. Would life be…

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7 Effective Brand Management Principles to Live By

How important is your brand to the success of your business? According to the Content Marketing Institute, 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation.  So, no matter who it is you’re trying to market to, your brand management, or everything you do to make your brand noteworthy, intriguing, noticeable, successful, and profitable is a…

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