7 Emerging Technologies For Your Brand Packaging Process

When the internet connection on your mobile phone is spotty, you’re irritated. When your Spotify music app won’t connect to your Bluetooth wireless speaker, you’re annoyed. If Amazon.com is down, you roll your eyes. With modern day conveniences and the advancement of technology, you expect nothing less than a seamless experience. But in the workplace, you settle for slow(er) internet connections, archaic software, delayed packaging…

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Building Color Credibility On the Mass Market Retail Shelf

When selecting a color cosmetic in the mass market retail environment, the burden of decision making falls directly on the shoulders of the consumer. For cosmetics companies, this creates a great deal of risk – what if the consumer begins to second guess whether or not they have the correct match? This problem is further compounded by the fact that despite all the shelving, backlighting…

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Top 5 Signs You Need a Label and Artwork Management Solution

Do you feel as though you never know the status of label and artwork projects in your organization?  Do you long for greater control over – and visibility into – all of those label and artwork management cycles?  Do you ever receive emails from different label and artwork stakeholders with conflicting information and wonder, “What do we do now?” Do you worry your risk of…

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5 Ways to Be the CIO Your Packaging Team Needs

As a technology leader, I’m continually looking to gather data and insights that strengthen my business case for digital transformation within my organization. Shopper insights on food and beverage packaging helps marketers, designers, and packaging leaders create innovative product designs with strong value propositions based on data and feedback on how and why shoppers buy both in-store and online. For example, in the latest food and…

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Gaining Consensus on Data Governance for Brand Packaging

Those who are responsible for packaging artwork know how complex data governance is. Take this example: a product comes in four sizes and each size is available in 10 markets with different language requirements in each. Suddenly you’re up to 40 labels, and if you have multiple manufacturing sites, this number goes up again.  And there can be no “rogue” labels. Despite language and size…

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How to Remove Opportunities for Error in Packaging and Labeling

For many manufacturers, it’s almost impossible to recover from the fall-out of a labeling error, especially one that compromises consumer safety. Even if the manufacturer can successfully manage the imminent PR disaster, the likelihood of getting into hot water with regulatory authorities is high, and the manufacturer’s ability to continue to market and sell its products will be severely impacted. There’s no arguing: accurate and…

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How (Packaging) Design Leaders Can Prove Their Business Value

The best graphic designers are leaders who deserve to be promoted to the executive suite—most companies just don’t know it yet. Companies often don’t realize how important designers are because they don’t know how to measure the value of design. Recently, McKinsey reported that more than 50% of companies have no set targets for their product design teams and because they don’t know how to…

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5 Big Trends from This Year’s 10 Best Packaging Reports

From flexible packaging, connected packages, minimal design, and—of course—a heavy dose of sustainability, we’ve compiled the ten best packaging reports of 2019. Read on to learn more about this year’s reports and below the list, we’ve compiled this year’s five overarching themes, so you can easily digest overarching areas and themes that will impact new product innovation, process improvement, go-to-market strategy, and packaging design. 2019…

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2 Tips to Help Organize Your Brand Packaging Process

Work in the digital age was supposed to be easier… faster… more cost-efficient. Eager packaging and design professionals had visions of leaving at 5:00 with a clean desk and a finished to-do list.  However, the reality is these packaging and design professionals are still encountering a seemingly-endless pile of time-consuming, expensive projects. And they’re not alone. The Economic Policy Institute found that overall, American productivity…

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