FDA Regulations for Food Packaging: Penalties and Ramifications for Failing to Meet Them

Over the years, the Food and Drug Administration (FDA) has been consistently putting forth restrictions and guidelines on food packaging to protect consumers and to ensure that brands are being forthright in their labels.  As new ingredients are continuously integrated into foods (think of the rise of CBD-infused products), it’s important that for the safety of consumers that the FDA keeps a watchful eye on…

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4 Solutions to Fix Your Stagnant Design Process For Your Brand

When your packaging design process is going well and deadlines are being met with ease, life is good.  But, when your label and artwork management process is stagnant and slow like molasses, well, it can be very frustrating.  If you find yourself operating in the latter situation, rest assured that no broken process is totally beyond repair. Today, we’ll focus on some solutions to help…

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3 Benefits of Using Augmented Reality Packaging

Not long ago, it seemed like the idea of augmented reality was something reserved for dystopian sci-fi movies from the 80s or Iron Man.  While we are still far from the technology of Stark Industries, augmented reality is starting to become fairly commonplace in our world today.  Augmented reality can be seen everywhere from video games to marketing, and as the technology continues to progress,…

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One-Stop-Shop Brand Packaging Tool Companies (Why They Are the Best Choice For You)

3 Benefits of Using Brand Packaging Software  When it comes to your business operations and processes, you likely have a multitude of resources that you utilize every day. At some point — especially as your business continues to grow — the number of tools, processes, and software can get to be a bit overwhelming. This is especially true for your packaging process. Would life be…

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7 Effective Brand Management Principles to Live By

How important is your brand to the success of your business? According to the Content Marketing Institute, 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation.  So, no matter who it is you’re trying to market to, your brand management, or everything you do to make your brand noteworthy, intriguing, noticeable, successful, and profitable is a…

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The Surprising Connection Between Your Brand and Your Packaging

Brand connections are essential to the success of your business.  How important, exactly? Well, by creating lasting, positive connections with consumers, brands can create more loyal customers as well. Loyal customers mean repeat buyers, which helps revenue, and loyal customers can also be turned into brand ambassadors who can help increase brand awareness.  But, how does your packaging fit into creating connections with your consumers?…

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Data Management: How it Can Help Propel Your Packaging Strategies

Data is being used by companies, both large and small, to improve their overall business strategies. For example, companies use data to learn more about consumer desires to innovate new products, to create a marketing message that resonates with their target audience, and to improve their business operations and processes, thus making them more efficient.  One of the process improvements that can be dramatically improved…

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The Best Packaging Software to Simplify and Expedite Your Go-To-Market Process

Business operations are being improved dramatically each and every day by new technologies and software.  You can find software for just about every facet of your business and operations. Time-tracking, project management, accounting, and much more — each designed to help your organization more efficient. The core function of all of these different types of software is to streamline your operations by making mundane, time-consuming…

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Merging Brands? Three Steps to Take to Ensure Consistency

Merging two brands together — whether it’s two corporate or product brands — is not an easy task by any means. A company must dedicate a serious amount of time to the process in order for it to be successful. Skipping steps and going to market too early can result in a messy, confusing brand image for your consumers. But, taking too much time can…

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Spark Agency “Sleighs” 3D Christmas Packaging Design with Esko Studio

Christmas. For any brand or design agency, the word might strike a little fear. After all, it is the ultimate packaging and product deadline; there is no moving it. In fact, Christmas is only 8 weeks away! The pressure is on; is your brand and/or agency prepared? Bernie Bingham, Managing Director at Spark – a global company specializing in brand design, localization and activation –…

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