7 Effective Brand Management Principles to Live By

How important is your brand to the success of your business? According to the Content Marketing Institute, 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation.  So, no matter who it is you’re trying to market to, your brand management, or everything you do to make your brand noteworthy, intriguing, noticeable, successful, and profitable is a…

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Data Management: How it Can Help Propel Your Packaging Strategies

Data is being used by companies, both large and small, to improve their overall business strategies. For example, companies use data to learn more about consumer desires to innovate new products, to create a marketing message that resonates with their target audience, and to improve their business operations and processes, thus making them more efficient.  One of the process improvements that can be dramatically improved…

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The Best Packaging Software to Simplify and Expedite Your Go-To-Market Process

Business operations are being improved dramatically each and every day by new technologies and software.  You can find software for just about every facet of your business and operations. Time-tracking, project management, accounting, and much more — each designed to help your organization more efficient. The core function of all of these different types of software is to streamline your operations by making mundane, time-consuming…

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Merging Brands? Three Steps to Take to Ensure Consistency

Merging two brands together — whether it’s two corporate or product brands — is not an easy task by any means. A company must dedicate a serious amount of time to the process in order for it to be successful. Skipping steps and going to market too early can result in a messy, confusing brand image for your consumers. But, taking too much time can…

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Spark Agency “Sleighs” 3D Christmas Packaging Design with Esko Studio

Christmas. For any brand or design agency, the word might strike a little fear. After all, it is the ultimate packaging and product deadline; there is no moving it. In fact, Christmas is only 8 weeks away! The pressure is on; is your brand and/or agency prepared? Bernie Bingham, Managing Director at Spark – a global company specializing in brand design, localization and activation –…

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DOWNLOAD NOW: European Packaging Label Initiative and Certification Guide

With so many new products being churned out by major brands, the outcry for clear labeling has become much more prominent. Recently in Europe, consumers have requested labels on vegetarian products. In the United States, nutrition labeling is being reviewed by the Food and Drug Administration (FDA) and by 2020, food labels will be completely revisited to make information clearer to consumers, especially in regard…

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3 Color Management Tools to Help You Stay Organized

Not too long ago, store shelves used to be lined with pretty generic, simple packaging. Today, things sure have changed. While walking down any given store aisle, you’ll find packaging with foil pouches, blister packs, multi-substrate displays, and all sorts of revolutionary packaging features. But with these new features comes the added difficulty of making sure all your packages are the same, including their color….

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The Future of Packaging Automation + Best Packaging Solutions for Automation

These days, automation is a buzzword you will hear in a lot of industries. One of these industries is without a doubt packaging. When it comes to designing the right packaging for your products, there is a whole chain of people who the label design has to go through before it can be sent to the print, including graphic designers, marketers, copywriters, and packaging project…

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How An Audit Trail Improves Your Packaging

The number of recalls is growing. Over 50% of those recalls are related to the labeling or to the packaging artwork. Over 60% of all recalls are caused by human error. A lack of an established process within the business is often cited as a source of errors. No wonder then, that these companies are looking for fail-safe solutions: software that can help them maintain…

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Subscription Packaging: How to Wow Box after Box in the E-commerce World

This is a guest post by Pate Gustafson. Gustafson serves as the Executive Vice President at JohnsByrne. JohnsByrne Company, a custom packaging and print solutions provider, has been a leader in the print and packaging industry since 1959 and partners with major brands in health & beauty, food and beverage, and consumer products.  The subscription business has been growing exponentially since its inception. According to…

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