End-to-end Label and Artwork Management is tedious.  To get a product to market, consumer messages and product information is subjected to reviews and approvals from numerous stakeholders across multiple divisions.  From marketing to compliance, meeting a product ship date requires communication, data, and a sense of urgency from everyone on the team. And without full visibility and accurate information along the way, label and artwork files can become trapped in multiple approval cycles – jeopardizing speed-to-market and risking the data integrity on a package.

For many consumer goods companies, one of the biggest pain points in the Label and Artwork Management process is identifying and tracking approved label and artwork assets for use.  Despite the best of intentions, label and artwork assets may be distributed across disconnected systems – spreadsheets, Outlook, Google docs, Word docs, PLMs, ERPs, and more.  And in some instances, label and artwork assets may reside with outside agencies, requiring team members to request label and artwork files from these vendors and then reconcile the differences in the vendor’s files against their own data.  This dynamic ultimately puts your workflow in a holding pattern.

To break this holding pattern, you need to create a central repository for label and artwork asset files that automatically updates when new versions are produced.  BLUE Software’s Digital Asset Manager accomplishes just this – thereby reducing manual processes upfront, minimizing search time for approved label and artwork files, and ensuring label and artwork accuracy. Furthermore, by welcoming agencies and printers into the software through user sign-ons and V-links, BLUE connects many different stakeholders on a given artwork project in real time – ensuring all team members are using the most recent version of an artwork file and thereby improving the quality of your brand communication.  Features include:

  • Flexible metadata tags, filters, searches, and sorts
  • Copy management
  • Version control and traceability, asset status, security, and view
  • Drag and drop asset population
  • Batch edit metadata
  • Export reports
  • Store any file type
  • Share file links with agencies and printers
  • Configure fields to integrate Bill of Materials and Product Lifecycle Management systems

Request a demo today.

h/t: https://bluesoftware.com/break-holding-pattern-label-artwork-management/